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Improved customer retention and acquisition by conducting qualitative and quantitative user research to increase engagement.
Projects
Industry: International sports betting company
Platform: Mobile
Services
User Research & Recommendations | Competitor Analysis | Usability Study
Problem Statement
To understand user needs, browsing behavior, pain points, and suggestions for making play to earn apps more intuitive and user-friendly.
Objective
The aim was to find suitable research participants, understand the types of users who seek play to earn and find long-term and short-term engagement.
Overcoming language and geographic barriers for remote users.
Conducting user research where play to earn was considered unethical.
Choose the right respondents for user research to get reliable insights.
Establishing user trust to elicit valuable feedback while maintaining their privacy.
We helped them find their target audience and participants for user research to improve user satisfaction.
We enlisted a local moderator to aid in the website's localisation and create a website that is more accessible and engaging.
We improved marketing decisions for specific regions with an intuitive UX/UI design based on our research and recommendations.
We conduct remote user research to get feedback from users while maintaining their privacy & build trust.
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