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The Angel Broking app is a one of its kind app which provides a one-stop solution for all your wealth management needs. TECHVED collaborated with Angel Broking to create an app which is highly intuitive and user-friendly in design to foster a transition from being a stock broker advisory app to a wealth management app. The measurement of success for the app was the number of downloads and conversions.
With the application of game design elements and intelligent notifications, TECHVED managed to proactively engage customers with a simple and succinct design flow.
TECHVED's focus was on details and micro-interactions tailored to attract attention to important focus points in the user journey.
TECHVED achieved an ideal user experience by understanding the consumer psyche, integrating various wealth management solutions and applying a synchronised engagement strategy.
The Angel Broking app received a tremendous response and acted as one of the consumer acquisition modes for Angel Broking. Angel Broking strengthened its position as a stock broking house in India with this app.
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